Showing posts with label ERF LTD. Show all posts
Showing posts with label ERF LTD. Show all posts

Wednesday, 20 December 2017

THE BOGOTA BOYS AT MIDDLEWICH CARNIVAL 1949

© Phillip Shales 2011  All rights reserved
with acknowledgments to Kerry Fletcher and Dave Thompson of Middlewich Town Council

By Dave Roberts

Here's another vintage picture from the Phillip Shales collection. It's a scene from the 1949 Middlewich Carnival procession as it passes along Lower Street. In the background are several buildings we've seen before in our Middlewich meanderings but never before at this particular period in time.
They are, from left to right, the White Bear, Dewhursts butchers, the shop later to become Vernon Coopers - does anyone know when Vernon Coopers moved into this shop and what kind of shop it was before they took it over? I have a feeling that 1949 is a little early for the radio, TV and electrical retailer to be there - and Stanways fishmongers (or 'fish dealers' as the sign on the premises would have it).
Don't forget, also, that the 'Vaults' was still there, set back from the road and hiding in the space between the White Bear and Dewhursts. Many people mistake the Vaults for a new building which replaced what was on the site before but no - it was there all along.
To the left and right we can see evidence of the huge crowds following the procession. And there are still more taking in the scene from the upper windows of the shops, which is something people rarely do nowadays. As we've seen before, large numbers of people attend events in our town centre these days, but in former times masses of people approaching football crowd proportions thronged the town centre and the streets leading to it.
Which neatly brings us to the 'float' taking centre stage.
As far as I can make out, the 'Bogota Boys' must be a reference to the World Cup which was revived for 1950 (amid much controversy, apparently) and the qualifying heats would be taking place at the time of the 1949 Carnival. I can't, however, find any reference to a team from Bogota having qualified for the contest, and to be heading off for Rio De Janeiro where at least some of the matches were played (hence the sign saying NOW TRAINING FOR CUP TIE AT RIO).
The link with Rio is an interesting one; both Rio and Middlewich have always been famous for their carnivals, although it has to be said that one of them knocked the other into a cocked hat. Poor old Rio.
I'll leave it to those better versed in football history to decide why this particular team of Middlewich athletes should have decided to name themselves after a Colombian team.
Our Bogota Boys look much more likely to be heading to the British Legion than footballing glory in Brazil.
One of the hand made signs on the truck says, quite rightly:


HELP THE LEGION TODAY. YOU MAY NEED THEIR HELP SOME DAY.


But they do appear to be a genuine football team. Another sign  says  
THINKING OF LAST YEAR'S GOOD FRIDAY SUCCESS, THE OLD CROCKS KEEP IN TRAINING, EVEN WHEN IT'S RAINING

In accordance with another long standing Middlewich tradition the truck (or 'lorry', to be more in keeping with the spirit of the times) was provided by W.E. Jones of Middlewich, something the firm would continue to do for many years to come.
And there's another Middlewich link here, in that the lorry was made by the then only sixteen year old ERF Ltd at the Sun Works in nearby Sandbach. (the company later had a more direct involvement in Middlewich when it moved its spares and repair facilities here in the early 1970s). You can just make out the 'sunray' ERF logo underneath that hand-lettered sign on the front of the vehicle.

If you want to get your modern-day Middlewich bearings, that lorry would be just to the right of the access road that now runs from the Bullring past The Vaults and out onto St Michael's Way.
And finally, just take a look at what is occurring as the Bogota Boys make their way along the streets of post war Middlewich.
Their lorry is a tipper and the driver has, for the amusement of the crowd, decided to operate the tipper mechanism, humorously threatening to decant the Bogota Boys onto Lower Street.
We all get a bit fed up with Health & Safety requirements these days, but sometimes you can see where some of them came from...
UPDATE (31st December 2016) We have now found out the identity of the lorry driver. It's none other than Ivor Niblett (Senior), father of Ivor (Junior), Jessica, Don, Nicky and Chris. Or, as Don himself put it, in fine old Middlewich style, 'our owd chap'. 


Editor's Note: Other photographs found in the same computer file as this one have been proved to actually come from the 1952 Carnival. Because of the 'World Cup' connections mentioned above, we've decided to leave this one dated as 1949. If you have any information as to the true date of this photo, please get in touch.


Facebook feedback:


Such a stunningly evocative picture of a long lost era couldn't fail to provoke a lot of comment. Here's some of it -ed.


Geraldine Williams This is such a good photograph showing how important an event the Carnival was in those days with people turning out in force. I can just about remember when the King and Queen drove along Wheelock Street as part of their tour of the country celebrating the end of the war. The street was packed for that historic event too. My father had an electrical shop in Wheelock Street and fitted coloured lights round the window. Of course he wasn't allowed to have them switched on because of the restrictions on power still in force but Dad flicked the switch on and off as the royal car passed by and they caught the King's eye, much to Dad's satisfaction. I don't think anyone had ever heard of Bogota before the football connection. The Old Crocks football match on Good Friday was an annual institution but I can't remember who their opponents were. The shop at the corner of Pepper Street was once a crockery shop owned by a family from Winsford called Dutton, probably about the time of this photograph. My mother was keen to start collecting Wedgewood crockery - the original blue with the raised white grapevine border - which the Duttons sold but her entire collection comprised of two dishes so I don't know whether it was because the Duttons sold up or mother's funds ran out!!

Andrew Tomlinson They couldn't be the Bricker Cup winners, could they? There were major riots and unrest in Bogota in 1948 - could they have picked the name as some strange pun?
There does seem to be some kind of cup or trophy on the roof of the lorry's cab.
And does it really say that  W E Jones' phone number is Middlewich 26 on the door?
By the way, the 1950 World Cup was held in Brazil and England went out in the group stages, famouly losing 1-0 to the USA! 


Geraldine Williams Didn't the England team do their training in Bogota to acclimatise for the World Cup?

Andrew Tomlinson Are you thinking of 1970 in Mexico? In any case that wouldn't have been in 1949. I still think this team looks more like a Bricker Cup side.
I'm just talking to Mum now and she seems to think there was a team called 'The Old Crocks' who played once a year for a cup - she can't remember who they played, but thinks it was against the same team every year, and the game was played Easter Weekend, although she can't be 100% certain.
I seem to remember similar matches to the one Mum thinks she can remember, being played on the same day as the Bricker Cup final. The reference to Rio will be the FIFA World Cup for certain, as 1950 was the first year that England took part.

Daniel Preston Relatives of ours lived in the upstairs flat at the Vernon Cooper building in the 1950s. They were my dad's cousin and her family. I can remember my second cousin playing with his lead soldiers by the fire.

Dave Roberts By coincidence, I knew the family which lived there in the late 60s/early 70s. They were Frank Ryder and family, formerly of the ICI farm near Wimboldsley. Their son Stuart, now sadly passed away, was my first 'best friend' at Wimboldsley School when i started there in 1957.

First published 20th December 2011
Re-formatted and re-published 20th December 2017





  • Friday, 13 December 2013

    ERF BADGES

    Photo: Salt Town Productions 2011

    by Dave Roberts
    Go to any meeting of truck enthusiasts and you'll find stalls selling all kinds of souvenirs of trucks, past and present.
    Particular favourites among truck fans are  lapel badges such as the ones shown above, which were the last remnants of a collection I built up during the years I worked at ERF and...er...had occasion to do a little - shall we say - stock checking?
    ERF Ltd was founded in 1933 by Edwin Richard Foden, a member of the famous  Foden family of Elworth, manufacturers of industrial and agricultural machinery, notably steam lorries and traction engines.
    My mother's side of the family has strong Sandbach connections. They lived in Moston and my Mum went to school in Elworth. My Grandmother, Mary Mason, was 'in service' with the Foden family in her younger days.
    When Edwin Richard  was unsuccessful in persuading the Fodens that the future of lorries lay with diesel power, he decided, at the age of 63, to start his own company to manufacture the 'ER Foden Diesel'.
    As a shrewd businessman, ER realised that the Foden name still carried a lot of clout even if the company were refusing to move with the times, and had no compunction in sticking the name Foden on the front of his prototype.
    The first ERF, with the legend 'ER Foden & Son' emblazoned across its radiator. The first ERF lorry was given the chassis no 063 - ER Foden's age in 1933 -and sold to Gilbert Engineering of Leighton Buzzard. It's perfectly possible that this truck is not actually the first ERF ever built at all. Rumours persist that the real ERF 1 was scrapped many moons ago, and this is a slightly later model brought in to play the part. Such goings-on are not unknown in the arcane world of truck preservation... (photo: Truckphotos)
    After complaints from Fodens Ltd, the name was shortened to ERF Ltd and after first looking at what later became the Steventons/Ideal Standard pottery works in Cledford Lane, Middlewich+, the company established a factory on land in Sandbach where now stands a medical centre, an Aldi Supermarket and a branch of MacDonalds.
    The company was a thriving part of the British truck industry until the end of the 20th century, when, after a series of takeovers, it was eventually swallowed up by MAN Trucks and production moved to Germany where it ceased altogether shortly afterwards.
    ERF Ltd played a brief, and ultimately inglorious, part in the industrial history of Middlewich.
    In 1971 (co-incidentally the year that ERF 1 was restored by apprentices at Sandbach) the company wanted to expand its service and warehousing operations and, as the Sandbach site was full to bursting, looked at a site off Brooks Lane in Middlewich where part of the former ICI Middlewich soda ash plant had stood until a decade previously.
    The ERF Service Centre was closed in 2000 as part of a re-organisation which would see the entire company moved to a new, allegedly purpose built, truck 'factory' off Pochin Way.
    Before too long the company had, effectively, ceased to exist.
    Towards the end of its independent existence ERF made great play of its Britishness, billing itself as the last British Truck Maker.
    The slanting lines on the front of the trucks, originally put there by ER Foden to represent sunrays, because of his belief in the health-giving properties of sunlight (hence the name of the Sandbach Factory, 'Sun Works') were adapted into red and white stripes to look like part of a Union Flag and no chance was missed to stress the 'British' motif.
    Photo: Commercial Motor
    The badges shown in the illustration above (originally created when I sold them on ebay) are from ERF's 'British' era.

    Here's a brief description of them 

    1: This black, white and gold enamelled badge was created for the launch of the ERF 'EC' Series in 1993, the company's Diamond Jubilee year. The 'EC' was the last product produced by the independent ERF Ltd and was designed to attract custom away from DAF, Scania and the rest of them by getting away from the 'gaffer's truck' image and providing something approaching luxury for the truck driver (the EC 'Olympic' was even more luxurious). According to those in the know at ERF the 'EC' didn't stand for anything in particular (it followed on from the 'E' series, which followed on from - you guessed it - the 'C' series. There was never a 'D'series.) but was 'supposed to remind people of Europe'. Rather than Sandbach, probably.


    2: This bronze badge was also created in 1993 for the company's 60th anniversary and shows 'ERF 1' alongside a new EC Series vehicle. Although the trucks, understandably, look rather different, according to Peter Foden, the company's MD, there was a 'family resemblance' which meant anyone could tell one of the company's trucks 'at a glance'. Maybe so, but I always thought the letters ERF on the front were the real giveaway.


    3: The spectacular (and rare) 'ERF Professional Drivers Club' badge, always referred to by us, for obvious reasons, as 'sheriff's badges' were presumably designed to make ERF drivers feel like the undoubted stars they were (and are, of course).



    4: Plugging the 'British connection' for all its worth, this 'Union Jack' badge couldn't possibly put it any more clearly.



    In the centre is one of what seemed like hundreds of millions of button badges we had in stock. We gave them away by the handful, but the stock never seemed to diminish. 'Sunpar' was a contraction of 'Sun Parts', named after the Sun Works (one of the least sunny places in the world, in actual fact) and was the trade name for the Middlewich parts operation*.


    You can find out more about ERF Service, Middlewich, here

    * ERF's use of 'Sunpar' as a trade name gave rise to an urban legend. Someone told me that Fodens, who always kept a jaundiced and resentful eye on what was happening 'down the road', were considering calling their own parts operation 'Fo-par' in similar style. Until, that is, someone realised what it would sound like.
    I've no idea whether or not it's true, but I hope so.

    + Many years later to become the site of ANSA's controversial waste recycling site.